The NFL could be entering what might be a golden era for its teams’ uniforms − one of the most visible, marketable and profitable components of the country’s biggest sports juggernaut.
Two years ago, the league reinstated the use of secondary helmet shells, a development that allowed teams to develop alternative uniform combinations and/or embrace their past looks. Think about teams like the Tampa Bay Buccaneers, New England Patriots and Tennessee Titans (aka Houston Oilers), who all featured white helmets with their classic looks – and, yes, you’ll find the 1970s, ‘80s and ‘90s are an especially prized fashion era, especially if that’s when you fell in love with the game – but couldn’t reprise them until the uniform rule was modified.